Born and raised in Israel, Hila Krikov and her family moved thousands of miles away from home- to a place where familiar Eastern Mediterranean ingredients were near to impossible to find. In her new home in Lubbock, Texas, Hila found a new passion for her childhood flavors, as cooking and sharing Eastern Mediterranean foods and stories became the Krikov’s way to reconnect with home, share their story, and make new friends. 

When the family later moved to the Northeast, Sweet Tahini was born with the mission to introduce traditional Eastern Mediterranean delicate sweets made solely with naturally nutritious and beneficial ingredients. Tahini, a nutrient-rich paste, was chosen as center ingredient, fruit and other natural sources provide sweetness and act as energy boosters, nuts and seeds bring in healthy fats and some crunch, and native spices add an additional layer of flavor.  

At sweet tahini, we strive to share nourishing and sweet flavors that make people feel good and live healthier. In the spirit of the Middle Eastern generosity and hospitality, our date rolls and tahini chocolate fudge are made to be served in social gatherings, to be enjoyed with beer, wine, or on a cheeseboard, or as a little something sweet after a heavy meal.